Middle East CX Conference
November 27, 3016
The Ideal Way To Kickstart Your MECX 2016 Experience!
W1. Understanding Today's Customer
A brand-new, up-do-date workshop to help organisations understand existing and potential customers better. Acquisitions has always been a sales/marketing art in it's own right but the old techniques don't work like before and today's customer is both more aware, sophisticated, knowledgeable and, more of the options and more sensitive to his needs and feelings about the interaction. Measuring and acting upon these realities can no longer be left to chance, and this session will explore the tools, techniques and tactics available to boost your results.
W2. CX Strategy For Decision Makers
A half day, high level executive workshop designed for strategic decision making. This unique, interactive session will guide participants forward with respect to planning, methodologies, KPIs and RoI.