At the MECC'13 Exhibition you can achieve many important objectives including:-

1. Meeting scores of new decision makers
2. Developing personal relationships with key client contacts
3. Building your market presence and contact database
4. Presenting your products and services in their best light
    on the stand and at the Trends & Technologies Theatre.
5. Demonstrating your product working in expert fashion
6. Allowing prospects to test-drive your product in
    a carefully-controlled setting.
7. Correcting assumptions and misconceptions about what you offer
8. Emphasizing the value-added and ROI nature of your offerings
9. Answering questions to accelerate the buying process
10. Enhancing brand awareness
11. Finding reseller partners and advocates
12. Launching new products and special offers
13. Generating media interest

As well as the above, MECC'13 will seek to improve your own ROI from participation at the show through a number of additional services. These include:-

a) Show web-site acting as a pre-event, "Virtual" exhibition.
b) Pre-show follow-up lists (with areas of buying interest,
    where possible) generated by pre-show registrations
c) Show newsletter highlighting participating vendors and what they will
    showcase, special deals, reasons to visit, stand giveaways, etc
d) Post show visitor list supplied in digital format.
e) Press releases

As the above indicates, participation in the MECC'13 Exhibition is not only an opportunity to focus marketing and sales initiatives around the show itself but a chance to generate ongoing leads, brand and product awareness and immediate business in the run-up to the show. The sooner you sign up, the earlier you start to reap the benefits.